Marketing Plan For Samsung Vacuum Cleaner

Marketing Plan For Samsung Vacuum Cleaner Samsung Group has been recognized as one of the largest Asian companies in the world.  With products that are always innovative and commitment to customers, Samsung is always able to satisfy customer needs. Thus, with this marketing plan, Samsung tried to continue to innovate with new products Vacuum cleaners with a way to add new features and functions in the vacuum cleaner that will satisfy customers. The marketing plan starts with introduction, stating the aim of this business report, which is the promotion strategy for Samsung Vacuum Cleaner. A brief outline of the Samsung is discussed along with some theory definition and explanation. The content on this report will be; Analysis of current situation has been done to avoid competitors over lap Samsung. Understanding of current target market is to help analyse customer wants and needs to grab bigger market share. SWOT analysis is the detail of internal and external which could be used to increase opportunity. Three methods of promotion that Samsung use in order to reach their target market. How corrective action is taken will be describe in the marketing plan, under marketing mix which contain 4P. Measurement the success of the marketing plan, various step, standard, and limits will be determined to monitor the performance, How this marketing plan will increase revenue shown in financial part. There are four methods that Samsung do to control and evaluate products that will be released in the market. ENVIRONMENTAL ANALYSIS Samsung before was a small export business in Taegu, Korea, founded by Lee Byung Chull in 1938 (Samsung 2010). Today Samsung Company has grown up to become one of the worlds leading electronic companies, basically manufacturing electronic devices, such as TVs, Refrigerators, Air Conditioners, Washers, Vacuum Cleaners and etc (Samsung 2010). By innovate and improve top quality of products and services, as followed their mission of making life better for consumers around the world, Samsung has grew their revenue and market share by achieving the No. 1 global market share for their 13 products, including semiconductors, TFT-LCDs, Monitors and CDMA mobile phones (Samsung 2010). Looking forward, to make historic advancement in research and development, as well as producing best-in class LCDs LEDs, mobile phones, digital appliances, Vacuum Cleaners, and more (Samsung 2010). 2.1 Target Market First of all Target market is specific group of people on an organization to satisfy the needs of group members or focuses its marketing efforts (Pride et al. 2006, p. 124). Samsung are targeting at three different social class segments which are lower level, middle level, and upper level. Therefore, Samsung aims at differentiated marketing with different types of designed to satisfy the target market (Schieffer 2005, p. 72). There are three categories of Samsung for target market. First is lower level. The setting of this vacuum cleaner are powerful, lightweight cleaning with flexible control the 360-degree connection swivels which make easier for consumer to maneuver for quick cleaning all around. This lightweight cleaner is best for tackling bare floors and carpets (Mother Earth News June / July 2006). It has powerful with double motor, multi-surface and cleaning capabilities with the switch of button, automatic cord rewind and comes with tools-on-board. Secondly, is middle level in here the vacuum cleaner is more lightweight, ultra quiet, low-noise floor nozzle, so it will make protection for humans ear (Consumer Reports October 2005), which resulting an enjoy clean air and more frequently captures dust and airborne allergens (Consumer Reports March 2006). And finally of course for higher level, it has all the features for lower and middle level vacuum cleaner, and it also has more advantages like micro seal fresh air technology. This improvement makes the consumer enjoy clean air and clean less frequently that captures over 99.97% of dust and airborne allergens and small particles (USA Today Magazine January 2007). The more specific of strategies and product will be discussed in more details in the consequent pages under marketing implementations. 2.2 SWOT Analysis To monitor the internal and external marketing environment and also to set a new and better marketing strategy, a SWOT analysis must be accomplished first and That the overall evaluation of a companys Strengths, Weaknesses, Opportunities, and Threats is called SWOT analysis (Kotler Keller 2009, p. 89). Samsung Company must have a clear understanding of their SWOT analysis in order to develop their new products at the same time increase their profit on annual sales. (Source: Business Teacher 2010) Strengths People A company is its people. At Samsung, were dedicated to giving our people a wealth of opportunities to reach their full potential (Samsung 2010). Loyal Customers By having close customer relationship, the Samsung Company have the possibility to always produce and innovate their product to overcome the customer needs and wants. Excellence Products and Services Samsung Company is motivated by an unyielding passion for excellence-and has an unfaltering commitment to develop the best products and services on the market (Samsung 2010). Best Marketing Experience Nowadays In fast-paced global economy, change or revolution is constant as well as for innovation is critical to a companys survival. As Samsung Company has done for 70 years, they set their sights on the future, anticipating market needs and demands so it can steer our company toward long-term success (Samsung 2010). Integrity Operating in an ethical way is the foundation of our business. Everything we do is guided by a moral compass that ensures fairness, respect for all stakeholders and complete transparency (Samsung 2010). Co-prosperity To become successful a business must also create prosperity and opportunity for others. Therefore Samsung Company is committed to presence a socially and environmentally responsible corporate citizen in every community where we operate around the globe (Samsung 2010). Pricing Samsung products are relatively competitive in the market, so it can compete within all type of customers. Technology With an excellent research and development capabilities, they spend a high percentage of revenue on RD. It resulted in global leadership in the television segment, and in improving its position from the third to second player in mobile phones with their innovative products. Weaknesses Product Perception The customers perception of weak product attributes like Durability. Price Perception The customers perception about the worthiness the price of product on each person that difficult to cover. Standard Model Not pro-active coming out with unique and leading model. Huge Investment on RD 2007 (Mill won) 2006 (Mill won) Sales 98,507,817 85,834,604 Research expenses 2,353,844 2,252,848 Ordinary development expenses 3,720,115 3,461, 914 Total RD 6,073, 959 5,714,762 RD/Sales 6.17 % 6.66% (Source: Samsung Annual Report 2007) Opportunities Electronic Market By Increasing on electronic market, Samsung have the opportunity to take it down. Increasing Demand There is strong customer demand for innovative products value-added features. Increase % of Younger Population High % of Younger population, which can be expand a new market now and in the future. (Source: Population Reference Bureau 2009) Threats Increasing Competition In the third quarter 2008, the market share of LCDs TV Samsung Gain 20.2%, which has been decrease by 2.8% compare to the previous year, therefore it shows the increment of the competition (Samsung annual report 2008). Economic Slowdown The economic slowdown makes demand for electronic product weakens. MARKETING OBJECTIVES The marketing objectives are listed for management approval based on the approach in improving the sales growth. Launch of new vacuum cleaner To launch a new vacuum cleaner that can help to maintain healthiness at home. Marketing Strategies for Existing and New Products To outline a series of marketing strategies aimed at improving the sales. Increase Sales Volume To increase sales volume of vacuum cleaner by three promotions method. The first thing company must do to achieve the objective in above, is to know who is their target market. In the process of targeting their target market, the Samsung Company can use some of target strategies that involve market segmentation, market targeting strategy. Firstly, Market segmentation is an activity of research commons on issues such as characteristics market definition, the unit of analysis, type of consumer behavior to be explained, appropriateness of basis variables, and the relation of all of these considerations (Kotler 2002, p. 279; Pride et al. 2006, p. 115). Market targeting, otherwise, refers to the evaluations activity of identifying each market segment based on their attractiveness and to choose one or more segments to enter (Bradley 2002, p. 47). In the other hand market positioning is a formulating to set competitive position of the product and creating for market detail to achieving a certain position in the target consumers minds (Kotler Armstrong 1999, p. 196). Lastly, pricing strategy deals with response of customer, setting profitable, and also think of competitors (Bradley 2002, p. 222). The first strategy in target market selection process is market segmentation. A market segment consists of individuals, groups or organizations with some common characteristics who respond in a similar way to given set of marketing approach (Kotler 2002, p. 279; Pride et al. 2006, p. 115). There are 4 general bases for segmenting consumer markets which are demographic, geographic, psychographic and behavioral variables (Kotler Armstrong 1999, p. 202). Samsung focuses in Demographic and Behavioral variables. Based on Kotler (2002, p.279), they segment market consists of a group of customers who share a similar set of wants. Demographic segmentation defines market into groups according to demographic variables which include age, gender, income, occupation, education, family size, family life cycle, ethnicity, religion and social class (Pride et al. 2006, p. 115) where Samsung focuses on the gender, income, and social class. Under gender, Samsung uses by female especially maid and also housewife. For the income, Samsung is flexible because it offers from lowest price until the highest price so customers can make decisions easier. On the other hand, behavioral segmentation refers to dividing buyers into the group based on consumer knowledge, behaviors, uses or responses to a product (Kotler 2002, p. 245). Samsung segments the market based on price sensitivity where the consumption of products and services for consumers depends upon consumption value which is best reflected upon quality of products and services (Pride et al. 2006, p. 115). However the most important is focus on quality of products. Then for the three promotions method that Samsung will take on to increase their sales volume of new vacuum cleaner will be explain in the following pages. MARKETING RECOMMENDATIONS The target market for Samsung Vacuum Cleaner are the three different social class family segments which are lower, middle and upper level and also citizens who have home priority and aware for healthy lifestyle. Therefore, Samsung has designed differentiated promotion strategies to satisfy their different target markets (Schieffer 2005, p. 72). Promotion is communication to build awareness, message comprehension and interest to influence the people to make positive thinking and accept the product (Hollensen 2005, p. 258). And in here the company also must understand other important factors, such as centralizing on how to learn many different customers and focusing on a proper approach (Taylor Stankovich 2007). In the process of promotion strategy, Samsung can uses three main promotions method with the first one is advertising campaign. It is a description about any paid form of non-personal creative presentations of ideas, goods, or services and it is transmitted to target audiences (Pride et al. 2006, p. 403). Then, the second method is public relations. This is a method that uses communications efforts to make good relationship between the company and their consumer (Pride et al. 2006, p. 414). And finally, the last promotion method is sales promotion which refers to marketing communication activities in the direction of motivating the consumer purchase and develops the retailer effectiveness (Hollensen 2005, p. 266). 4.1 Advertising campaign Advertising campaign is the first promotion technique that can be chosen by Samsung Vacuum Cleaner to promote its products. Advertising is one of the most patent tools to create awareness of a company, product, service or idea by mass media (Kotler 1999). To develop the campaign, there are generally eight steps which can be used as a guideline and it is shown in diagram below. (Source: Pride et al. 2006, p. 404) 1. Identify and analyse target audience 2. Define advertising objective 3. Create advertising platform 4. Determine advertising budget 5. Develop media plan 6. Create advertising message 7. Execute campaign 8. Evaluate advertising effectiveness Figure (1) Promotion Strategy for Samsung Vacuum Cleaner Identify and analyze target audience From the diagram, it shows that the first step of Samsung Vacuum Cleaners advertising campaign is identifying and analyzing the target audience (Pride et al. 2006). This includes the three different characteristics of social family classes in Singapore, which are lower level, middle level, and upper level. Defining the Advertising Objectives Then the steps continue by defining the objectives of Samsungs advertisement, which are increasing the sales, creating awareness and also expanding consumers knowledge about the product. Creating the Advertising Platform The advertising platform of Samsung Vacuum Cleaner consists of important topics for customer in selecting the product provided (Pride et al. 2006). Determining Advertising Appropriation Samsung Vacuum Cleaner manages the advertising budget by applying up to bottom approach. This done by estimating the cost of performing the advertisement and setting the promotions budget according to the estimates (Pride et al. 2006, p. 406). The reason why Samsung choosing this method is because the brand is well known in the public, therefore the management has no doubt in allocating the budget. Developing the Media Plan After determining the budget, the marketer start developing media plan for the ad. In the case of Samsung Vacuum Cleaner, it will choose television, newspaper and magazine. The medium that enables marketer to reach the largest number of people at any one time is television; therefore Samsung will put its advertisement in weekdays morning and evening session which is the prime time in television, and Saturday and Sunday morning which is the family session (Falk 2003, p. 287). Then for magazine, Samsung will more concern in womens and technologies magazine. And for newspaper, Samsung will place its ad in weekly celebrity tabloid which focusing on housewife. Creating the Advertising Message The company must careful when entering this step, because in here, Samsung starts to convince the buyer that it has something valuable to offer (Bayan 2006). To achieve this, Samsung start the ad by a headline Introducing a Vacuum Cleaner of the Future and Built For Efficiency!, these tag-lines not just capable to inform the buyer about a new vacuum cleaner in the market which gives many efficiency benefits to the customer, but it also help increasing future sales (Garfield 2005). Some of Samsung benefits such as lightweight, ultra quiet vacuum cleaner, Samsungs filtration system and other uniqueness will be stated in the advertisement (Maynard 1995). Besides that, there also some pictures of Samsungs products together with a creative design look. This will give sounds that the promo gives a greater savings to the item (Brandweek 2007). Executing the Campaign After setting the entire ad, the marketer will start to coordinate and execute the effective campaign. Evaluating Advertising Effectiveness However, the management also remembers to evaluate the plan to keep an eye on what is happening on the market. The marketer does not want to get critics saying that the ad is not true, and not achieving what you really see is what you should get statement (Janoff 2004). This can be prevented by pre-test and post-test. The pre-test can identify errors that can result in breakdown of ads communication before the implementation. Then the post-test is evaluating the feedback which is the target audiences attitudes towards the ad (Waller 1998, p. 72). 4.2 Public Relations The second methods that will be used for Samsung Vacuum Cleaner is public relations. Public relation is created to make, keep or shared understanding between the company and their customers (Kitchen 1993). Because creating and keeping the relationships with customers is one of the key to make the product become famous. Before a company releases a product, they have to know the customers needs and wants (Pride et al. 2006). They also have to know which component of public relations that is useful for their product. There are reasons why Samsung vacuum cleaner selects this promotional strategy, which are to help the company to have good relationship with the public, then to keep positive image of this company and finally showing to the public about the companys goals and objectives (Lamb et al. 2002). An increase in awareness also can be the effect of the Samsung Vacuum Cleaners public relations campaign (Jeff 2003). According to Kotler and Keller, there are many kinds of public relation tools, which are identity media, public activities, press conference, speeches, events, and publications. For Samsung, the company has chosen two tools, which are press conference and identity media. 4.3 Press Conference The first thing to show the product in the public is press conference. In here, the Samsung Company will call the entire reporters from different mass Medias and give an explanation or describe generally about the efficiency about the product. Hence the reporter will write about it. 4.4 Identity Media The other public relation which is used In Samsung Company is identity media. In here, Samsung uses brochures to create awareness and incentive to buy the vacuum cleaner. In brochures, it will be written about description of the product in general like the specification of the product. Besides that, it also will be written information about healthy environment. The leaflets will be distribute in the crowded park, supermarket, mall, mini-market, road and others place in Malaysia which are possible for the customer to see and get it. 4.5 Sales Promotion The final method that Samsung Vacuum Cleaner uses to promote its product is Sales Promotion. This is the ways to urge the consumer to shop at a particular store or to try specific product (Pride et al. 2007). In Samsung Company, they use coupons system, demonstrations, and consumer sweepstakes. Coupons In order to promote the Samsung vacuum cleaner, the company uses coupon as one of sales promotion method. There are some places that the coupon can be placed. For example: Newspaper about celebritys gossip. Woman magazine, like Women Weekly and Glamour. Samsung Vacuum Cleaners coupon does not have a specific size for different media. The important thing is the coupon is readable. There is a coupon which is distributed by Samsung. The coupon is discount of the product. By entering the promotional code (via internet) or bringing the coupon to the nearest counter, the customer will get a discount or depend on how much money off that is written in the coupon. Demonstrations Another method of sales promotion that Samsung uses is demonstrations. The demonstration will be like some of presentations how to use the vacuum cleaner maximally and effectively to satisfy the user needs and wants. The demonstration will be placed or performed in mall and housing Resident Park. This is because the places usually have many housewife or family that sightseeing in that place. This means that it will be performed where there are possibilities to attract more customers. Consumer Sweepstakes Consumer sweepstakes is the last method that Samsung Vacuum Cleaner uses to attract more consumers. The name of this lucky draw is Say YES to Samsung sweepstake. In here, the customers who buy the new of Samsung Vacuum Cleaner will get a change to enter the sweepstake. The customers will write his or her identity in a form which is provided by every branch of the company. For customers who buy via internet, they also will get opportunity to give their details in the internet. Therefore the consumers can become a contestant of Say YES to Samsung sweepstake. The prize for runner up of this lucky draw is three winners will get each a brand new Samsungs 42-inch LED 3D TV. And for the first winner, the customers will have a change to go to 2 day 3 nights trip to Shanghai, China for two persons. MARKETING IMPLEMENTATIONS We decide to treat all the capitals of developing countries as the same market, as demographically they have many similarities among ladies. We are targeting to housewives to fulfill their needs with our innovated products. 5.1 Product We have proposed new reproduction of Samsung vacuum cleaner. In reproduction, we will add few extra functions and features in our new products. Apart from it, we will change the designs and colors according to the age groups of our main audience: housewives those who are between the ages of 23 to 60. As for the additional, we will make it available to clean the everywhere of home with the gas pipe and steel pipe. For example, in the bathroom, you can see that there are few yellow dirty places on the floor that we cannot take out and refine. Here our product come to solution of the problem, the customers only have to turn on the button, the gas pipe will automatically emit the gas to remove the dust and refine the places easily without needing to use the human effort. After refining with gas pipe, there will be little water because of using gas. The customers do not need to worry to clean it out again, just simply change the steel pipe, and turn on the button again. It will be automatically clean. It can be said that the product is the combination of few household things. In addition, we add the MP3 player in the product in order to give the happiness to our housewives while they are doing domestic chores. As we will add the music player, we will make the product to be in the silent mode while it is working. On the other hand, the size and weight will not be getting big and heavy because of the additional things. Theses all will be as same as the normal vacuum cleaner. Those are the differences between our vacuum cleaner and others. 5.2 Price We will price our range of products competitively as we want our target customers to know that we are there to give them an offering of our best products and services not necessarily expensive. We are sure that the customers will guess that our new product will be expensive because of the additional features. The price is possible to go higher than normal vacuum cleaner but we are trying our best to adjust the prices reasonable to our targeted customers as possible as we can. 5.3 Promotion and Advertising It is necessary to expand our market places and customer services in developing countries. For being able to do so, we will distribute and display our products in shopping malls and in our showroom. Even our product is not difficult to use; we are planning to provide the staff especially for explaining about the product such the usage, effectiveness and weaknesses. Apart from it, we will also provide the season-promotion, special days-promotion to our customers by giving discount, give the present for our existing and new customers, and have the lucky draw occasionally. We have drawn the plan to serve the delivery system which is if a retailer or customer wants to order our product through the internet or telephone or invoice, we are serving delivery system depending on the amount they order. For being able to control the current market and penetrate the new market across geographical area, our company focus on both online marketing and mass media in order to achieve in no time. 5.4 Place As we have mentioned in the above, the position to display the products will be exactly in the zone of shopping mall, famous household market, and our own showroom. We will try our best to reach companys provided services to reach the target audience. BUDGET Budget is a plan that outlines an organizations financial and operational goals. Moreover, budget may be thought of as an action plan; planning a budget helps a business allocate resources, evaluate performance, and formulate plans (Ward 2010). Based on Samsung Annual Report in 2007, Samsung spent a million of money to do research and development. However, the total of sales in 2007 was less than in 2006, it was only 6.17 %. It because the percentage of promotion that Samsung spent is very small compare with the other allocations budget. However, to increase sales volume in 2010, especially for new product in this case new vacuum cleaner, we propose the estimation budget plan for 2010. Financials Here is the breakdown of the budget planning Activity(Description) Budget (in %) Product research and development 8% HR development (recruitment) 2% Production staff training 4% Sales staff training 4% Administration 2% Campaigning 25% Advertising 25% Sales and Promotion cost 15% Market research 15% Total Budget 100% MARKET EVALUATION AND CONTROL 7.1 Sales Research We expect to raise the sales within 6 months after launching the product. In order to know the increase rate of sales, we will measure the amount of net profit we earn cross over the sales of shopping malls, showrooms and online. 7.2 Market Research We will find out the percentage of customers satisfactory on our product through their feedback on market place. According to the result of it, we will do the improvements in customer services and raise the consumer rate. 7.3 Product Research For the product research, we will try to know the acceptance of our products and ranking of popularity in the market. According to the ranking and acceptance, we will manufacture the products for the next launching. 7.4 Promotion Research For the promotion research, we will find out the information from the customer feedback which promotion they like most and the sales become higher during which promotion. Then the company can know which promotion is preferred by customers most. CONCLUSION We will build up the customer reliability on our products in able to achieve the higher profit and expand the market place by keeping the good quality products and convenience customer services. We will reach our goal by analyzing the customers behaviors, market place, and having business performance.

Terms Defined :: essays papers

Terms Defined Before plummeting into the depth of this paper, several phrases and terms need to be clarified. When discussing computers they should be thought of as â€Å"devices that solve problems by accepting information, performing prescribed operations, and supplying the results obtained.† Computer usage refers to utilizing the piece of technology to solve problems. Another important fact to remember is that computer games are played on the machine for either instruction or entertainment. For the sake of clarity, computer programs and computer games are used interchangeably and deemed as synonymous phrases within this paper. The computer revolution refers to the incorporation of computers into everyday use. Having clear definitions of these phrases will help the reader better comprehend the assertions being presented (â€Å"Ebsco,† 2004). Gender Bias in Computer Games and Programs One of the first factors thought to contribute to this growing problem presented above is the fact that computer games and programs are rarely generated with females in mind. The way in which games and programs are designed can be a huge deciding factor in whether the girl will take the time to explore a particular program or not. According to a study sponsored by the much acclaimed American Association of University Women, â€Å"The commission noted that most computer games today are designed by men for men. They often have subject matter of interest to boys, or feature styles of interaction known to be comfortable for boys† (â€Å"Tech Savvy,† 2000, p.29). In her book entitled Does Jane Compute, Roberta Furger (1998) interviewed a ten year old, self-proclaimed conossuier of computers named Rachel. This precocious ten year old has her own web page and likes to make cards and invitations on her very own Macintosh. Sadly, Rachel has experienced first hand the discr epancy experts have been warning about. She too explains how there are very few games for girls when she stated, â€Å"There are only men in a lot of games-and there are not bright colors. It’s all droopy† (1998, p.44). Children Now, an organization working for the betterment of children everywhere, recently stated that many computer games popular among boys have been marketed to girls by simply changing one aspect of the game’s general design or aesthetics. Take for example, Pac-Man. The creators of this game simply put a pink bow on the original creature to try to lure in the female population (â€Å"Girls and Gaming,† 2000).

Choice of Vertical Firm Boundaries

ETC has been the dominating theoretical lens for analyzing firm boundary design choices. Further research reported several limitations to ETC. The Limitations Include low explanatory power of ETC In industries characterized by weak price competition (Nickering and Silverman 2003) and innovative environment (Welter and Evolves 2008) . The relationship between uncertainty and vertical integration has also been challenged (Dyer 1 996, Hotter 2005, schilling and statesman 2002, walker and Weber 1984,Welter and Evolves 2008). Other limitation of Tee's explanatory power is its narrow level of analysis. ETC looks at â€Å"one transaction at a time†, therefore it neglects interdependencies of boundary choices and is not sufficient to explain the overall firm boundaries. A number of papers elaborated on that deficiency (e. G. Argyles and Liabilities 1 999, Parmigianino and Mitchell 2009). Capabilities approach provides a complementary explanation to understanding firm boundary choices. Tech (1986, 996) argues that decisions of firm scope are related to firm capabilities and profiting from them in the best way. Capabilities approach scholars propose that firms focus on functions that represent the core of their competitive advantage based on superior capabilities and resources formed over time as a result of path-dependent learning process, and outsource non-core capabilities (e. G. Aragua et al. 2003). Further they argue that firms tend to specialize in activities where they have some comparative advantage Cabooses

Organisational Obstacles and Challenges

Organisational Obstacles and Challenges Introduction Many corporations are looking for talented and competent employees who can produce the best results. Such workers should also be ready to learn new skills and concepts in order to make their companies successful. Employers are currently focusing on the best traits and values whenever recruiting new workers. This practice explains why various researchers have identified several competencies that can make corporations profitable.Advertising We will write a custom essay sample on Organisational Obstacles and Challenges specifically for you for only $16.05 $11/page Learn More Employers expect every job applicant to possess certain values such as passion, discipline, ethics, creativity, competence, determination, and curiosity. Individuals with such traits will be ready to promote the best practices and strategies. The above values will make it easier for individuals to look for new skills and lessons in an attempt to make their companies successful. These concepts will become critical in the future. Globalisation is forcing many corporations to hire individuals who can deal with organisational obstacles and challenges. Comparing and Contrasting the Articles According to Fernandez-Araoz, many companies hire individuals who have attended the best colleges. However, managers who lack the required technological and competitive skills cannot compete in the global market. New leaders should have the best skills in order to adapt to every new challenge. Employers should focus on certain aspects such as motivation, engagement, and curiosity. Whenever identifying new talents, ‘it is appropriate to look for motivation because it ensures individuals do not focus on their personal goals’ (Fernandez-Araoz 2014, p. 8). According to the author, employees should possess four unique qualities. These qualities include ‘insight, engagement, curiosity, and determination’ (Fernandez-Araoz 2014, p. 8). The best managers an d employees will eventually improve the level of collaboration and team leadership. The practice will also promote the concept of change leadership. Change leadership is the capacity to align a corporation and transform it in order to become successful. Interviewers should assess the above abilities and competencies in order to get the right individuals who can provide the best results (Fernandez-Araoz 2014). Good employees should be passionate about their jobs. They should also be happy and ready to serve their respective customers. The article also explains why employers should hire individuals who can learn new values and skills. This approach will ensure every corporation emerges successful.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Employers should be able to retain their talented workers. This ‘strategy is necessary because every competitor is working hard to get talented employees’ (Fernandez-Araoz 2014, p. 9). Employers should ensure every worker portrays a strong connection and engagement with his or her occupation and workmates. The workers should also be ready to overcome setbacks and problems. Some factors such as experience, desire, experience, performance, and intelligence will ensure every firm hires the right people (Fernandez-Araoz 2014). The above practice will make it easier for employers to get the right talents. The article â€Å"Minds Viewed Globally† explains why individuals should embrace five specific minds in order to become competent employees. The ‘first mind is associated with discipline’ (Gardner 2008, p. 3). Every disciplined employee will work steadily in order to achieve the greatest goals. A disciplined mind will focus on the best practices and ideas. A good employee should also possess a synthesising mind. This person will be ready to collect information from various sources and combin e it in a proper manner. This mind will also become relevant in the coming years because more people are using different technological resources. The ‘individual will produce quality ideas and concepts that can be understood by the other employees’ (Gardner 2008, p. 5). An employee with a creative mind will be ready to achieve the best objectives. This person will always be eager to break new grounds. A creative mind is capable of identifying new values and questions that can make a difference. The individual will also present quality answers in order to make his or her corporation successful. A creative mind will always be ready to deal with the issues and challenges affecting the targeted company. An individual with a creative mind will always be a step ahead in an attempt to achieve the greatest potentials. Persons with respectful minds possess another powerful value known as respect (Gardner 8). Respectful persons will address every challenge affecting their groups or teams. Respectful persons will always understand others and promote teamwork. Every ethical person will focus on the issues affecting his or her working environment. Such individuals will present the best ideas in order to deal with the problems affecting their teams. The ‘ethical mind will examine how human beings can serve others without focusing on their personal gains’ (Gardner 2008, p. 9).Advertising We will write a custom essay sample on Organisational Obstacles and Challenges specifically for you for only $16.05 $11/page Learn More Ethical workers will always work hard in an attempt to improve the conditions encountered by others. These five minds will produce the best results. Individuals possessing these five minds will ensure their companies are on the right track. The companies will embrace the best strategies in order to get the targeted goals and potentials. The author of this article believes that such minds will ensure every e mployee deals with the obstacles affecting his or her company. Such workers will also be ready to focus on new skills that will make them more productive and resourceful. The practice will produce the best results within a short period (Gardner 12). The article Howard Gardner goes further to explain why different corporations will be hiring ‘disciplined, resourceful, creative, and ethical workers in the future’ (Gardner 2014, p. 18). This approach will ensure every employee promotes the best ideas and concepts. This idea supports the current use of modern technologies and resources to deal with various organisational challenges. Conclusion The above two articles encourage workers and managers to focus on the best talents in order to remain productive. The first article by Fernandez-Araoz supports some unique values such as passion, commitment, engagement, and curiosity. These values can promote the best organisational practices. The second article by Garner identifies f ive minds that will become meaningful in the coming years. That being the case, employers will always expect their workers to have discipline. Employees should also promote specific values such as creativity, competence, determination, curiosity, and engagement. Readers should examine these two articles differently and carefully in order to identify the best competencies that can make their businesses successful. List of References Fernandez-Araoz, C. 2014, ‘21st Century Talent Spotting’, Harvard Business Review, vol. 92, no. 6, pp. 1-11.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Gardner, H. 2008, ‘Minds Viewed Globally: A Personal Introduction: An Overview of the Five Minds for the Future’, Harvard Business Press, vol. 1, no. 1, pp. 1-20.

The Education of a WASP essays

The Education of a WASP essays The idea that racism is a thing of the past is a hard concept to document, from either side of the argument. Today in America there is more opportunity, and more freedom to move from one social class to another than there ever has been. However, just as there is a "glass ceiling" in some career paths that have been traditionally dominated by white males, there also exists evidence in our country that racism is still a problem, and must be addressed in positive, proactive terms in order to create true equality. How we measure and define equality, if there is such a thing, will be the most difficult aspect to developing a strategy to eliminate Written in the mid 1960's, the racial picture in the country was significantly different at that time. While 1963 brought court mandated end to the Separate - but - Equal treatment of black Americans, the attitudes and social prejudices which remained in tact created a significant glass ceiling, and glass walls, fences, and barriers which black Americans were not allowed to cross. In Lois Stalvey's book, she lived in narrow, white anglo saxon protestant neighborhoods for the first years of her marriage. Her life has been cut out of a magazine, which described the typical American family with a couple kids, a father who worked and a mom who enjoyed staying home. However, after becoming aware of some of the prejudices on their Omaha, Nebraska home town, they chose to become active about the racism they saw, and moved to resist its injustices. They developed and nurtured friendships with persons whose racial identity and culture differed from their own. Eventually, their behavior caused a demotion and transfer for Mr. Stalvey. When they resettled, they sought housing that allowed them to live in a neighborhood of varied races and cultures. They sent their children to a school where they were a minority race. Overall, the S...

Career Management in Business Essay Example | Topics and Well Written Essays - 3500 words

Career Management in Business - Essay Example â€Å"This section asks you to reflect on THREE significant experiences/incidents where you have learned a new, or developed an existing, skill or competence. These experiences/incidents could be based in any relevant context (e.g. work, university, home, social clubs etc.) but must refer to skills that you believe will be important in your future employment and career.†Ã‚  I was once interviewing a possible candidate for a position with the company and when I asked her why she wanted to change her work situation she informed me that it was her family situation which was forcing her to do so. I was shocked to hear it and when I asked for an explanation she told me how her father had died recently and she had to work to make ends meet rather than go to college. I was quite taken by the situation and decided to give her the job even though she scored very poorly on the interview and the skills evaluations text. In due course, she turned out to be completely incompetent on the jo b and I had to let her go after a few months of trying to deal with her.  What I learnt from this experience is that business decisions must not be made with emotional viewpoints and rational evaluations need to be made in order to get to the right decision. Simply hiring someone because they need the job could be a disservice to both them and the company because they would hurt the company and even hurt their own future prospects if they are not with the company for a significant period of time. This realisation jumped at me as it was fully explained by Welch (2005).  The skill that I developed was the skill of looking at a situation with rationality and it can certainly be applied to the development of my career. I can be rational about my objectives and about my aims with regard to where I want to be in a few years time and what I need to do in order to get there.

Improving the Quality of Education in the Urban Schools Essay - 2

Improving the Quality of Education in the Urban Schools - Essay Example Ameliorating the teachers’ quality will play a significant role in improving the quality of education in poor urban schools. Miller states that improving the quality of teachers in the urban district schools will play a very crucial role in improving the quality of education in urban schools. I think that Miller is right in saying that the pay that urban teachers receive is very discouraging when reviewed against the high cost of living in urban areas. This discourages many teachers from teaching in these schools and makes it hard for them to attract top talent from other schools or from graduating college students compared to the private schools. Statistics show that a large percentage of the experienced teachers in the urban schools will retire in a decade leaving seven hundred thousand new and untrained school teachers in the urban district schools. In my opinion, this will contribute significantly to increased poor performance in urban schools as the students will be taught by inexperienced school teachers. There is also the issue of bad and poor-performing teachers the urban schools who contribute sig nificantly to the poor performance in these schools (Miller 34). Miller suggests that the state should review the salaries of urban school teachers to enable them to attract top talent. I concur with him and also suggest that the urban school teachers should have pay perks that will help in motivating them by giving bonuses to the top-performing teachers. The federal government should increase their salaries at least fifty per cent, thus attracting college graduates who would have joined other professions due to the salaries. By increasing the teachers’ starting salaries to sixty thousand annually, the union will entice many talented teachers and attract others. However, the issues of poor performing teachers should be addressed.